“When I am working on a problem, I never think of beauty. I only think of how to solve the problem. But when I am finished, if the solution is not beautiful, I know it is wrong.”
Good BusinessGood graphic design is a crucial aspect of marketing your ‘product.’ It doesn’t matter if your product is a service or a tangible item on a store shelf, good design enhances the image of the product. Design is a key element in every aspect of marketing, from advertising to packaging. Sometimes, it can even be the key difference in making the sale. Design–good design–is an investment. How much you invest should reflect how much you believe in your product. Yes, it’s that important.
In today’s message-saturated environment, before you can get your message out, you have to compete for attention. Because of this, design is one of your most strategic business tools. Good design is good business.
Beauty + PurposeBut it takes more than a pretty picture to create effective design. The message must be functional, clear, efficient… and beautiful. Experienced designers make it look easy. And because the final product is so clear and graceful, very few people understand the long, difficult process it takes to get there. Nor can they recognize the potential pitfalls that an experienced designer encounters along the way. That’s where we come in. We’ll help you achieve a look that’s classic without being stodgy.
A well-designed brand is not only beautiful, it’s memorable. In our process, we work hard to understand your goals, your desired image, and your product line so that we can create an aesthetic that best suits your image. We make sure your message is appropriate to your market, and engaging to your audience. At Brian Gage Design, we create solutions that have both beauty and purpose.